Marijuana influencer marketing

Inorganic Website Traffic: Website traffic driven by paid advertising

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Ignore irrelevant keywords

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The next step with this outline is to create article outlines for the three major topics. However, you’ll also want to consider your keyword research. In this example, buying, building, and operating a greenhouse are all top keywords and major themes. However, keyword data also suggests that cannabis lighting and cultivation are also very relevant. In this case, the greenhouse company needs to consider if it is something to give more attention to. Since this greenhouse company also sells lighting and cultivation supplies, they will add these as cornerstone topics as well as include them as part of their operational content.

Below is a sample outline of the style and layout expected in the writing sample

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Style Guide Creation

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Find keywords from a variety of sources

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The article has two to three internal links (to other webpages in your website)

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After finding keywords, there’s three main steps to complete before you start writing cannabis content:

There are also great online tools for reviewing writing for passive voice. You will want to write in an active voice as much as possible.

H2 to be formatted with a font of Calibri, ‘black’ color, size 16 and bolded

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Be careful with wording if you put a recommended dose on packaging

Underlining or color changes are not recommended due to potential clashes with the formatting of anchor text in the WordPress theme settings on certain websites

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Packaging should comply with Dietary Supplement FDA requirements, however, you should not claim or imply to actually be a dietary supplement or any other type of FDA-regulated product

Always avoid terms like, “treat,” “cure,” “therapy,” “therapeutic,” that suggest CBD or cannabis is a medical product. Attribute “observations,” “study findings,” “[source] claims/found/suggested that…”