Cannabis lighting
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References should be cited in a numbered and alphabetized list. The reference section will be at the end of the writing sample. Put primary research in the references section. Make other references into embedded text links. To reference a citation in-text cite the number in-between brackets (example: [1]).
Internet content about medical cannabis use is a growing concern not just because the information is inaccurate and misleading, but because it is actually dangerous in some instances. Many of these blogs are hosted by companies that are trying to sell products. Even in “news” websites, companies can pay to have their blog material published so it looks like it is coming from an unbiased source. The cost for this can be as low as $100 and up to $2000 for big-name publications. Most readers don’t really know the meaning of “Sponsored Post” is that it is paid advertising from a private company with biased interests. This is a big problem because misleading information can hurt people.
PubChem (https://pubchem.ncbi.nlm.nih.gov/)
Avoid the term “weed”
Longtail Keywords: Phrases that people use in search engines
The paper “A content analysis of internet information sources on medical cannabis (Kruger, et al. 2020)” illustrates the tension between conventional medicine, the interested public audience, and content marketing. They point out that medical cannabis users put more trust in medical cannabis than in mainstream healthcare and are less likely to seek information from healthcare providers. They also report on where this demographic is getting their information and what sources they are putting trust in.
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Crafting General Content
CBD Company A
Tension relief
Cannabis nutrients
The main keyword is not used more than 30 times, to avoid keyword stuffing
Page Rating
The internet has become a ubiquitous tool for every industry. A business simply cannot exist without an online presence. In addition to playing an essential role in business, the internet also plays a crucial role in education. In this context, the public gets online seeking out products and information. Search engines, especially Google, are the most popular way to find what they want. That means businesses need to have an online presence that is visible through search engines.
Topics:
Cannabis cultivation supplies
Marketing “Organic” Hemp and CBD
Identifying SEO Topics…………………………… 10
No medical claims
“Therapeutic” CBD and Hemp Flower
Use professional organizations and government websites such as:
CBD lotion
Crafting Cornerstone Content
References……………………………………………….. 21
Website content
Operating a Cannabis Greenhouse
The headers have AP Style capitalization (capitalizemytitle.com)
CBD “Recipes”
Living soil
The headline options are between 40-60 characters
Another research paper titled “Public interest in Cannabis during election season: a Google Trends analysis (Torgerson, et al. 2020)” points out that interest in cannabis and the demand for online information about it is growing while medical professionals remain reluctant to provide the public with that information. There are many unfortunate reasons that doctors aren’t talking about cannabis, but the ethical take-away is that your marketing content can easily be misunderstood as health advice by the general public, or worse, the US Food and Drug Administration (FDA).
Stylistic Considerations
Building a Cannabis Greenhouse
Southern
APA is the most common citation style, but others can be used if desired as long as you keep it consistent
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Consider the intent behind the keywords