Cannabis customer engagement

local seo

Cannabis customer engagement

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Cannabis SEO Content 101

Read competing content to get an idea of what your content should cover but DO NOT copy their content- make yours better

SEO: Search Engine Optimization (SEO) identifies the elements of content that search engines rank and leverages those elements to drive organic website traffic

“Writing samples are the most fun ever!” -No One, Ever

Chandra, S., Lata, H., ElSohly, M. A., Walker, L. A., & Potter, D. (2017). Cannabis cultivation: methodological issues for obtaining medical-grade product. Epilepsy & Behavior, 70, 302–312.

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Cannabis SEO

So who is doing this writing? Most articles don’t even have authors or citations. However, if you go on freelancer platforms such as Fiverr or Upwork, you’ll quickly learn who is writing this content. Most content writers are freelancers. Some have marketing experience or education, but most are self-taught.

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If information from other sources was used, the source is credited and hyperlinked

There is also a very wide spectrum when it comes to skill and quality. You can get a blog for as little as five dollars from a foreign Fiverr freelancer, but the quality of this blog is going to be very low. It will use the keywords you specify, but will essentially be vacant of useful, factual, and/or interesting information and likely will sound like it wasn’t written by a native English speaker. This information-vacant content can also be called “copypasta.” While you might think, “At least I’ll have something that uses some good keywords.” You’ll be disappointed to learn that search engines will penalize your website for using information-vacant content that is stuffed with keywords.

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Titles and Headers/Headlines

Cornerstone Content: Long articles (1500-3000 words) that cover key features, links to internal web pages and highly credible external links, updated to link to general content

If you do not use a freelancing agency website, PayPal and Venmo are standard (be wary of Zelle)

The full keyword is in each headline (as much as possible)

Educate and entice consumers

3% of conditions show evidence that using cannabis would increase the person’s risks

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potential customers

West Coast

In return for this writing, you will receive payment on individually agreed-upon terms

You never, in any way state, suggest, or imply that CBD, hemp, or any cannabinoid product is a medical product! It is outrageous and ethically irresponsible to talk about retail CBD and hemp products in this way. Not only that, but many consumers are actually becoming turned off from CBD products because of the over-promised and under-delivered effects.

Be sure to proofread your article when you are done. You may want to take some time away from writing before proofreading. The free Grammarly browser extension can help detect errors that Google does not pick up. Keep in mind there are some cannabis grammar quirks and preferences that exist. Here are some simple ones to keep in mind:

So how do you describe the effects of cannabis? You need to get creative and use words that describe a feeling. Examples include:

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Rejuvenation, Invigorating

potential customers
cannabis industry

cannabis industry

Metadata: Data (such as tags) that tells search engines about your website and content that makes it easier for search engines to know what your content is about

Do list all ingredients, active and inactive

9% of conditions have no or insufficient evidence for cannabis/cannabinoid treatment effectiveness

Hiring Tool: SEO Content Writing Sample for Cannabis Content

The result is a comprehensive knowledge base that engages and educates consumers while attracting website traffic. You can actually see this project at hortitechdirect.com to see how the end result was executed. The last step in your content plan should be to keep a schedule of when to update articles. For cornerstone content, this should happen once or twice a year. For general content, you can update them less frequently. In either case, you should plan an annual SEO audit of your website to make sure everything is kept fresh. One great way to do this is to assign employees to read blog articles and provide feedback as part of their training. This helps to identify issues and areas for improvement and also educates employees so they can provide better customer care and have a deeper understanding of the business.

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FDA blog language guidance for CBD writing.

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Here is an example of using a topic list to identify keywords:

How to Identify SEO Keywords………………….. 10

Image files should have a name that describes the image with keywords