Cannabis legal compliance in marketing

cannabis dispensary

Cannabis legal compliance in marketing

The Writing Sample should be completed and delivered within 72 hours (three days).

All cornerstone content should also be evergreen content. This means that you need to have a schedule for actively updating articles to ensure they are relevant. Updates should include adding links to new content and updating technical SEO as new search features and changes to search algorithms arise. This helps cornerstone content retain and improve its search ranking. None of your content should ever be orphan content. Orphan content is a sign that you have deviated from your content plan and this type of content will be virtually invisible to search engines.

This article from the FDA will give you an in-depth understanding of what is and is not legal when selling and marketing cannabis products. The FDA guidelines for CBD products are both as clear a vague as possible:

What Not to Say About Cannabis………………… 4

Evergreen Content: Content that is regularly updated to ensure it is still relevant

Iffland, K., & Grotenhermen, F. (2017). An update on safety and side effects of cannabidiol: a review of clinical data and relevant animal studies. Cannabis and cannabinoid research, 2(1), 139-154. https://www.liebertpub.com/doi/full/10.1089/can.2016.0034

Legal Considerations

Don’t give customers exaggerated expectations

“FDA is aware that unapproved cannabis or cannabis-derived products are being used for the treatment of a number of medical conditions including, for example, AIDS wasting, epilepsy, neuropathic pain, spasticity associated with multiple sclerosis, and cancer and chemotherapy-induced nausea.

Example blockquote: “””This is a example of a wise sounding quote — Author, Source”””

Cannabis greenhouse pest control

internal linking

References

DO NOT rely on AI content, be original and put in the work to get results that last

-Kruger, et al. (2020)

Glasshouses

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Conclusion paragraph text

Images

Sub-Headings: Heading 2 and Heading 3 formats

East Coast

AI content can be detected, in the future, search engines will likely improve algorithms so AI content will be less valued than original content

Finally, one last thing to avoid in CBD marketing is CBD recipes. The FDA prohibits adding CBD to food. People do it anyway, after all, there are tons of CBD drinks and cannabinoid edibles on the market. Are they legal? Not entirely, but the FDA has yet to enforce action against CBD drinks, gummies, chocolates, and the like. However, you should not write CBD recipe blogs or put recipes on your website.

Cannabis SEO
dispensary seo

Maybe a good place for a list:

Social media content

SEO Definitions………………………………………….. 9

You can see how this content plan ensures that there is no orphan content. As each general content article is written, it can be linked to the cornerstone content article. The general content articles that are lettered are bigger subtopics, so these should all have 800-1200 words. The general content that is bulleted has more specific topics likely to discuss specific products, these should have 500-750 words.

Before you start hunting for keywords, make a list of topics and words that are relevant to your website. If you have many different products, creating separate lists for each might work best. You’ll use these topics and words to help find keywords to use in your content. You will also want to have a clear idea of your brand, your audience, and your goals. Here’s an example of topics:

Second Topic

Marijuana online reputation management